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Eye creams are an enduringly popular product category. According to analysts, the eye skincare market is worth over $20 billion in the U.S. alone, and consumers have a lot of options and brands to choose from.  Two companies stand out from the rest: Shiseido and Luma.  We’ll compare Shiseido Eye Cream and Luma Lift Anti-Wrinkle Eye Cream so that you can make an informed purchase decision. 

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Introduction to Shiseido and Shiseido Eye Cream

Founded in Tokyo, Japan, in 1872, Shiseido is now a “global beauty giant,” with operations in over 120 countries. This company sells products in a variety of categories, including sunscreen, foundation, eyelash curlers, and eye cream. Shiseido is the world’s fourth-largest cosmetics company, and they’re best known for popularizing the four-step skincare routine. This brand can be found in many major retailers (their website offers a handy store locator to find one near you), including Sephora, Ulta, Nordstrom, and Macy’s. It’s clear that Shiseido is an established brand with a solid reputation.

In this comparison, we’ll focus on the Shiseido Uplifting and Firming Eye Cream. According to its listing on Shiseido’s online store, this Shiseido eye cream can “visibly improve firmness” in just one week. Shiseido also claims that in its testing, 90% of women who used the Shiseido eye cream saw visibly lifted skin around the eye area after 4 weeks. The Uplifting and Firming Cream’s ingredients include Matsu Extract, to encourage microcirculation that reduces bags and other signs of fatigue, and Benibana Flower, which “strengthens and energizes the skin.”

Introduction to Luma by Laura and Luma Lift

Luma by Laura is a relatively new brand that was founded in 2019. As Luma’s founder explains, the name comes from the word ‘illuminate,’ reflecting the company’s vision to help clients illuminate their beauty. Luma prides itself on having cutting-edge products, and its chemists continually work to improve the company’s product lines. Luma’s products are sold primarily online, both on their website and at marketplaces like Amazon, Walmart, and Sears. Overall, Luma is a young, vibrant company that is always striving to help its customers.

The Luma product we’ll be comparing is the Luma Lift Anti-Wrinkle Eye Cream. Luma by Laura claims that this product can make you appear years younger, with botanical-derived ingredients that eliminate imperfections and give your face a tighter look. As an instant eye lift cream, this product works fast. Like the Shiseido eye cream, it achieves this effect by hydrating the delicate skin under the eyes, giving you a rejuvenated look.

In addition, Luma Lift Anti-Wrinkle Eye Cream has great natural ingredients. These include Chondrus crispus for youthful skin, magnesium aluminum silicate to tighten skin, potent peptide complex to smooth wrinkles, and super stem cell complex to give tired-looking skin a more plumped-up look.  Luma’s products can be used for all skin types by both men and women.

Finally, the comparison…

Now, let’s compare the Shiseido Eye Cream with the Luma Lift Anti-Wrinkle Eye Cream.

Overall, both have received largely positive reviews. One Shiseido review praises the eye cream, stating that it has “a very pleasant texture” and a “great consistency.” Similarly, a review of Luma’s cream gives it high praise, saying, “It dries without leaving a shine. I use it for one stubborn wrinkle over my top lip and for eye puffiness and it works miraculously.”

Shiseido Eye Cream and Luma Life Anti-Wrinkle Eye Cream reveal other important similarities when compared head-to-head. Both target undereye bags, dark circles, and signs of fatigue. In addition, both are recommended for use with other products to optimize results: Shiseido Uplifting and Firming Express Eye Mask and Luma Eyes or another serum respectively. Finally, both Shiseido’s and Luma’s products use natural ingredients to rejuvenate your skin and give your face a firmer, tighter look.

Shiseido Eye Cream vs Luma Life Anti-Wrinkle Eye Cream:

The differences

There are some important differences between these two products.  For instance, unlike Shiseido eye cream, Luma’s cream requires only a small dot application to be effective. In fact, some reviews have stated that using too much of this cream at once results in a white residue, which is something to be aware of. In addition, you only need to tap Luma’s eye cream onto your skin; you don’t need to rub it in. 

Another positive for Luma is that its website is much more user-friendly. While both Shiseido and Luma have comprehensive websites with information on ingredients and benefits, Luma by Laura goes one step further by including detailed instructions. Luma even offers video tutorials on how to use their products.

Lastly, and most importantly, Luma offers fairer pricing. While you can get a 1 oz bottle of Luma’s anti-wrinkle eye cream on their website for about $54 (even less with a sale), a smaller 15 mL container of Shiseido eye cream costs $80. Luma also has options for payment in installments.

As a final note, some readers may be interested to know that while Shiseido tests its products on animals, Luma by Laura does not.

Shiseido Eye Cream vs Luma Life Anti-Wrinkle Eye Cream:

The final verdict

While both brands have their merits, Luma by Laura’s eye cream clearly comes out on top. Luma’s products are easy to use, requiring less hassle with masks and other unsightly beauty routines.  Furthermore, Luma provides clear and direct instructions right on their website. Luma also has Shiseido eye cream beat on affordability, as Luma’s product costs less with less product required for each application.

Finally, Luma is a more innovative and energetic brand, as it seeks to challenge older market leaders like Shiseido.  When it comes to your beauty routine, you might prefer innovative products that are both economical and cruelty-free.  As always, it’s up to you do the research before you make your purchase.  With the right eye cream, you can enjoy firmer, tighter, younger-looking skin. 

Further reading:

Forbes: Here’s Why You Should Never Skip Eye Cream, According To Dermatologists

The Guardian: Eye creams: 10 of the best

Cleveland Clinic: How To Choose the Right Eye Cream

Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.